L'Oréal is the most well-known cosmetics and make-up brand in the U.S., followed by COVERGIRL, Revlon, and Maybelline New York. Other well-known cosmetics and make-up brands in the United States include Avon, Estée Lauder, and e.l.f., to name a few.
Check out our Brand KPI survey to gain value insights about key performance indicators for over 10,000 brands. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (October 10, 2024). Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/
Statista. "Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2024." Chart. October 10, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/
Statista. (2024). Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/
Statista. "Leading Cosmetics & Make-up Brands Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 10 Oct 2024, https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/
Statista, Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/ (last visited November 21, 2024)
Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2024 [Graph], Statista, October 10, 2024. [Online]. Available: https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/
